Trust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose – Adweek

By Image 4, posted on July 27, 2018

About 40 percent of digitally connected people worldwide said they had deleted at least one of their social media accounts in the past year because they didn’t trust that the platform would properly handle personal information.

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About 40 percent of digitally connected people worldwide said they had deleted at least one of their social media accounts in the past year because they didn’t trust that the platform would properly handle personal information. For brands, that means losing out on key communications with potential customers. Get more stats from Edelman’s Trust Barometer Study in this article from AdWeek.

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