Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless tra…

Image 4's Insight
Whether it’s to capture leads, increase traffic, or simply generate excitement, adding game play to your exhibit space can help cut through the drudgery of yet another trade show and draw your target audience’s attention. To use this strategy effectively, however, you need to know your audience: do they like drama or are they more subdued? Do they prefer games of chance or ones that show off their knowledge? Play your hand right and you can create a truly memorable brand experience!