We are all excited to get back out into the world of trade shows, conferences, and in person events but it won’t be back to the old normal for any of us. Marketers need to understand that customers and attendees alike are approaching events with a completely different mindset; do they still perceive your brand the same way or do they have different expectations now? The opportunity to share how the pandemic has shaped your business can help bridge a potential gap that may have developed after 2 years of not engaging with your customers in person. Now more than ever it is important to ask your customers for their business and to show your appreciation for sticking with you during a stressful time. Read more.