The Three Essentials of Bank Marketing: Apps, Branches & CX
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Research from Mintel has found that Millennials are more likely than older consumers to interact with their bank or credit union three or more times per month in a variety of settings, including visiting a branch close to their home, using their mobile banking app, and chatting with a customer service representative online. Many large institutions working hard to revitalize the branch experience to include more personalized advice centers, easy parking, drive-up windows, and coffee bars, in others words, making the branch visit an enjoyable part of their customers’ routine."
Category: Banks & Credit Unions, Curated Content