The New Normal Of Retail Brand Experiences

By Jeff Baker, posted on June 25, 2019

About two years ago, the rollout of the new KPN retail brand experience began. KPN is the largest telecom and IT services provider in the Neth­erlands, employing around eighteen thousand employees and operating more than one hundred stores.

Image 4's Insight
Imagine a store where shelves, racks, counters, cash registers and stockrooms are replaced by floor-to-ceiling digital screens or smart walls. It's a brand new shopping experience that drastically reduces in-store inventory. The exchange of data and interactivity presents a need for new content and a closer, continuous connection between IT and marketing.
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