According to a new IBM Institute for Business Value survey, 75% of respondents said they would not be attending any trade shows and business conferences that will be held this year.
Source: westfaironline.com
As it becomes clear that the value of trade shows is limited through 2020, many of our clients are asking us to design small, “curated” and “executive” events where attendees feel safer and more valued.
Category: Curated Content, Events/Exhibits, Legacy-EA 2.0