Retail Brands are Not Just Products Anymore

By Image 4, posted on May 23, 2019

Retailers are competing with the best experience a customer has ever had. This is why everyone is talking about the customer experience and its relevance.

Image 4's Insight

We all know retail has changed but, no matter if your target consumers shop online or in a physical space, they will always with walk away with a distinct “experience” of your brand, whether positive or negative. Through any number of personalized interactions with customers retail brands are becoming living experiences. The emotional response to these experiences predicts future behavior and therefore, in order to create loyal customers, retailers need to ensure their customer experience meets or exceeds expectations – many of which may have been formed outside of the brand itself. 

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