Q&A: Ally Bank’s CMO on Experiential and Being ‘Disruptive’

By Image 4, posted on March 7, 2018

Ally Bank’s drone stunt was the latest in a series of experiential activations designed to get consumers to stop and pay attention to its products.

Image 4's Insight

What could a drone delivering cell-phone chargers in a food court really have to do with bank marketing? In this article Ally Bank’s Chief Marketing Officer explains why experimenting with various new technologies can benefit bank marketing and how ‘disruptive’ stunts create meaningful and memorable experiences by intersecting with the customer on their terms.

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