Omnichannel Banking Goes Beyond Seamless Transactions

By Image 4, posted on September 14, 2018

Offering the same capabilities across all channels is just the first step to creating a truly seamless, personalized customer experience.

Image 4's Insight

A Google research report found that 98% of Americans switch between devices on the same day, while 46% of the population manage their finances online, indicating that today’s consumer does not distinguish between devices – and expects a seamless customer journey. Read more on how banks and credit unions are building unified platforms to compete more effectively with fintech startups and tech giants alike.

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