Client demand for visual branding and growing product options are inspiring a redefinition of healthcare aesthetics.
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The aesthetics of healthcare facilities have evolved significantly in recent years, as owners look to design as yet another way to differentiate themselves in the competitive landscape. “Health systems are considering ways to strengthen brand identity across multiple locations and how to attract patients,” says Carolyn BaRoss, principal and firm-wide healthcare interior design director for Perkins+Will (New York). “A philosophy and approach for how patients and visitors experience the institution, [...] can also create a consistent and recognizable identity.”
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