How Google Keeps Changing Financial Marketing

By Jeff Baker, posted on February 19, 2020

Almost overnight, Google turned marketing upside down. Here’s what financial marketers have to say about the powerful search giant.

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Gone are the days when financial institutions can rely solely on print and media advertisements to draw in new customers. The evolution of SEO, social and paid digital advertising, ala Google Ads, is forcing marketers everywhere to learn a new way to attract consumers.
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