Financial Institutions Failing To Humanize Digital Banking Experiences

By Image 4, posted on November 19, 2018

Banks and credit unions must go beyond ease and simplicity in delivering digital banking services, humanizing the engagement process.

Image 4's Insight

In the Digital Banking Report edition, entitled, “Humanizing the Digital Banking Experience,” more than 200 financial institutions globally showed that, while having good intent, most are falling woefully short of what the consumer really wants from financial interactions. Organizations neglect to take into account that how a customer feels about an interaction has the greatest impact on loyalty and tend to ignore consumer emotions across the board, a particularly during digital experiences."

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