Fast-Food Restaurants Serve Rebranding Lessons to Banks and Credit Unions

By Image 4, posted on December 28, 2018

Does your old-looking branch send the wrong message to consumers about your brand?

Image 4's Insight
A rule of thumb in the fast food industry is to revamp the look and feel of a restaurant every seven years. They have learned that when they remodel, people choose to dine-in, they stay longer and chat, and they spend more. Banks would do well to learn from this model. A branch redesign will draw people in, and a fresh and inviting new environment creates an opportunity for engagement. It is no longer about transactions—it’s about interactions and meaningful encounters.
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