Over 150 event planners & attendees will provide insight for event professionals in APAC MEA in this report to help them with ‘new normal’ of the meetings and events industry.
Face-to-face marketing will return as we are able to travel and lodge safely. Virtual trade show attendance is very thin, sponsors are failing to deliver audience counts and thus value to exhibitors, and scheduling, timing and content has been poorly developed overall.
We believe a pivot to “curated events” in a hybrid-digital/in-person format is the workable future model. Sponsorship, attendance and promotional costs all must come down as the value-deliverable is not there for density, duration or quality of the engagement.
Category: Curated Content, Legacy-EA 2.0, Trade Shows