Effective Digital Signage Strategy for Bank Branch Transformation

By Image 4, posted on May 24, 2019

Strategic use of digital signage can be an effective way to improve customer experience and engagement. Elements of successful signage include a balance of bank-related content such as brand messages, products, promotions, etc., as well as some non-bank content that is both entertaining and educational. This content should be generously supplemented by the tactical use of imagery that reinforces the brand messaging. Valuable signage real estate includes behind tellers, walls viewable by those waiting in line, sit-down waiting areas and entrance/exit walkways. Use signage to help make customer connections.

Image 4's Insight

Strategic use of digital signage can be an effective way to improve customer experience and engagement. Elements of successful signage include a balance of bank-related content such as brand messages, products, promotions, etc., as well as some non-bank content that is both entertaining and educational. This content should be generously supplemented by the tactical use of imagery that reinforces the brand messaging. Valuable signage real estate includes behind tellers, walls viewable by those waiting in line, sit-down waiting areas and entrance/exit walkways. Use signage to help make customer connections.

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