Design Forecast – 5 Indicators That Retailers Are Selling Experiences Over Products

By Image 4, posted on December 25, 2018

Retail is no longer about products; it’s about the relationship between a brand and its audience.

Image 4's Insight
“Retail is no longer about products; it’s about the relationship between a brand and its audience.” Creating a consistent experience across channels, using data to make that experience authentic for the consumer and recognizing the need for an engaging physical space allow retailers to harness the power of the brand for long term success. Read more about how you can transform your retail space to give customers a unique and personalized experience.
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