Why The Customer Journey In Banking Will Never Be ‘Digital Only’

By Image 4, posted on January 26, 2018

Despite what financial institutions think or how they want consumers to behave, people will never do all their banking digitally. Here’s why.

Image 4's Insight

Consumers who stay in one channel are actually less satisfied than those who use multiple channels. This article presents compelling data as evidence for a “choose-your-own-adventure” omni-channel experience; allowing financial consumers the flexibility to select the channel that seems the easiest or most convenient at that particular time in their journey.

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