Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

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How do you create a customer experience that encourages people to have a dialogue (or dance) with your brand? The integration between technology, architecture, brand, and purpose comes to the forefront of this article from SEGD.