Black Friday sales: Inside Samsung 837 and other retail stores that don’t actually sell anything —

By Image 4, posted on March 7, 2018

Inside Samsung’s 837 store in New York, you can test drive the company’s latest devices and smart-home gadgets, sign up for a workshop on how to use their touchscreen-enabled refrigerators, stroll in a screen-covered VR tunnel, and watch as your entire Instagram profile unfolds before you in a dizzying display. It’s three floors o

Image 4's Insight

Welcome to the “un-store”. Learn how some brands are eschewing the traditional sales-based model for one that focuses on customer engagement, product education, and services. In the “un-store,” people can relax without feeling like they have to buy something. The result? They spend more time learning about the products and interacting with them, boosting their connection and brand loyalty.

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