Beefing up Booth Traffic – EXHIBITOR magazine

By Image 4, posted on March 7, 2018

An audience-savvy exhibit design and in-booth activity helps Zoetis Inc. capture attendees’ attention and best its booth-traffic goal by 240 percent.

Image 4's Insight

Is your trade show booth designed to be conducive to lots of one-on-one conversations and teaching moments where customers can experience your products? Learn how Zoetis Inc., a global manufacturer of medicine and vaccines for pets and livestock, “beefed up” their game at the 2017 Cattle Industry Convention and National Cattlemen's Beef Association (NCBA) Trade Show and bested its booth traffic goal by 240%.

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