If someone tells you that your business doesn’t need traditional marketing strategies, as it’s the era of online marketing, run in the other direction. Trade shows still hold a lot of importance, especially when it comes to creating brand awareness and building relationships.
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If you neglect your trade show branding strategy, you’re wasting the money you’re spending to attend in the first place. That’s because your brand won’t stand out at the show. Fortunately, the Trade Show News Network has boiled trade show branding down to four crucial components: booth design, brand experience, brand ambassadors, and social compatibility. By putting adequate planning and resources into each of these, you can take charge of attendees’ experience of your brand from the moment they first encounter your booth. In doing this, it’s vital to see your booth as a brand experience—and an opportunity to make social connections—rather than a 3D catalog of your product offerings.
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