Customers who feel like they are part of something bigger can make the best ‘product evangelists’. Learn how Mamava, a start-up selling workplace “nursing pods”, is growing their business by growing a movement.
Image 4's InsightRead Original Article
Mamava, a start-up that sells “nursing pods” for offices and public spaces, is an example of a company building a movement on top of a brand. More than just a practical solution to the challenge of nursing in public, Mamava’s aim is to “transform the culture of breastfeeding”. Learn the four ways Mamava is successfully building a movement around their products, and how to apply these takeaways to any business.
Category: Curated Content, Legacy, Retail, Workplace