4 Ways To Build A Movement (Not Just A Brand)

By Image 4, posted on June 15, 2018

Customers who feel like they are part of something bigger can make the best ‘product evangelists’. Learn how Mamava, a start-up selling workplace “nursing pods”, is growing their business by growing a movement.

Image 4's Insight

Mamava, a start-up that sells “nursing pods” for offices and public spaces, is an example of a company building a movement on top of a brand. More than just a practical solution to the challenge of nursing in public, Mamava’s aim is to “transform the culture of breastfeeding”. Learn the four ways Mamava is successfully building a movement around their products, and how to apply these takeaways to any business.

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