Trade shows are a rare opportunity to gather with everybody you need to meet.
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Trade shows are often huge events and it’s easy to get lost in the crowd. That’s why you need to make a memorable impression. The power of visuals is one of the most effective ways to stand out so be sure your booth has that “wow” factor: create attention-grabbing visuals to draw people in and offer some perks as a way to keep them engaged. Equally important is an effective networking strategy to make the most of these face-to-face opportunities and planning ahead is critical. The good old giveaway still packs a punch, but only if it’s thoughtfully chosen - tie it to your brand to leave a lasting impression, even months after the show.
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