3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression

By Image 4, posted on August 6, 2019

Trade shows are a rare opportunity to gather with everybody you need to meet.

 

Image 4's Insight
Trade shows are often huge events and it’s easy to get lost in the crowd. That’s why you need to make a memorable impression. The power of visuals is one of the most effective ways to stand out so be sure your booth has that “wow” factor: create attention-grabbing visuals to draw people in and offer some perks as a way to keep them engaged. Equally important is an effective networking strategy to make the most of these face-to-face opportunities and planning ahead is critical. The good old giveaway still packs a punch, but only if it’s thoughtfully chosen - tie it to your brand to leave a lasting impression, even months after the show.
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