3 pillars to building shopper loyalty

By Image 4, posted on September 20, 2018

Many retailers are finding that consumers are loyal to the overall shopping experience, writes Sara Gupta, vice president, retail division, Bazaarvoice.

Image 4's Insight
Competition for customers is fierce and retailers need to find ways to differentiate themselves if they hope to lure customers who can find the same products and brands from myriad other retailers. In-store efficiencies, loyalty programs, and personalization are are just a few of the ways in which retailers are improving the shopping experience for consumers.
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