3 Essential Branding Lessons From A Rare Steve Jobs Interview

By Image 4, posted on April 25, 2018

Jobs’s work with legendary designer Paul Rand taught him lessons that any designer, client, or entrepreneur should take to heart.

Image 4's Insight

Remember Steve Job’s company “NeXT”? (Neither did we!) Watching this rare interview footage of Jobs talking about branding and logos reminded us of just how essential customer experience is in creating meaning behind the symbol.

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