13 Major Insights Into Gen Z Driving Banking Behaviors In 2020

By Jeff Baker, posted on December 18, 2019


Financial marketers must build their Gen Z strategy now or ‘the kids’ will bank with fintechs and big techs. Here’s what you need to know.

Image 4's Insight

Is Gen Z (born 1997-2002) just another flavor of Millennial? An in-depth survey by Raddon Research suggests the opposite. Raddon found that Gen Z has its own characteristics, and many Gen Z-ers have inherited attitudes from older generations rather than Millennials. For example, Gen Z’s relationship with debt and credit is already looking starkly different from the Millennial generation’s. Banks can also learn good branding lessons from this survey: If you want to attract Gen Z-ers, consider reaching them through YouTube and creating experiential branches (especially cafe branches).

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