The Three Essentials of Bank Marketing: Apps, Branches & CX
- Jeff Baker
- Curated Content, Financial Services
- December 4, 2018
Research from Mintel has found that Millennials are more likely than older consumers to interact with their bank or credit union three or more times per month in a variety of settings, including visiting a branch close to their home, using their mobile banking app, and chatting with a customer service representative online. Many large institutions working hard to revitalize the branch experience to include more personalized advice centers, easy parking, drive-up windows, and coffee bars, in others words, making the branch visit an enjoyable part of their customers’ routine.”