PROJECT: Southern New Hampshire University Campus Housing Brand Interior
CLIENT: MacKey-Mitchell Architects
Campus Housing Made Uniquely New Hampshire
Architects Lavallee-Brensinger and MacKey-Mitchell contracted Image 4 to design and produce a uniquely New Hampshire Brand Interior for Southern New Hampshire College’s new dorm. Culture and lifestyle were emphasized, with the idea of bringing the New Hampshire Advantage to life in the dorms, as part of a project to retain college-age citizens in the state.
Lavellee-Brensinger Architects and MacKey-Mitchell Architects excel in creating on-campus spaces that feel relevant, reflect the local community, and are a home to residential students. The combined Architect teams approached image 4 with a fantastic concept and an ambitious goal: create a new program of iconic shapes and images that feels contemporary yet, is enduring enough to be relevant through generations of on-campus students.
Image 4’s design team developed a color palette to complement the floor and furniture finishes the in the building, then layered over the school’s Brand colors. Once the color palette was solidified, Image 4 sourced both stock and custom-shot photographs which were converted to “tone on tone” designs that featured the most memorable building on campus. The last portion of the Brand Design involved WordArt in a variety of tones and colors.
The Brand Assets were first deployed as elements in a 50-foot wall mural in Kingston hall. Image 4 designed a second large-scale mural focusing on Mount Monadnock, as a touchpoint for the new Monadnock Residence. Image 4’s Production team printed and installed the wall murals, and the theme is being expanded as SNHU refreshes other facilities around the campus.