Project Brief

  • 25,000 sq ft pop-up shop

Services Provided

  • Experience-retail design services
  • Fabrication, graphics and technology
  • Installation and Dismantling

Project Overview

When we heard LIDS’ goal of creating the largest pop-up store in the history of retail events, Image 4 was all in! And with our years of expertise in experiential and event-focused retail, we knew just what to do with a 25,000 sq ft space that would create a memorable experience for fans and boost LIDS’ sales. Our team created a master “experience map” for the event, considering and optimizing every consumer interaction with the brand. Alongside LIDS’ merchandising team, Image 4 wove together displays, interactive games (the largest Madden game ever created), and both historical and contemporary imaging to deliver the Big Game experience Super Bowl XLVI ® demanded.

To draw shoppers to the second-floor location, Image 4 created a “feature installation” of a 4-story, 60-foot long “hat sculpture” through which visitors rode the escalator to the pop-up shop. Shopper turnout far exceeded expectations, sales exceeded plan, and in-store and in-brand immersion times were more than triple an average retail dwell time. Read more in our project brief, read our full case study about this exciting project, or, read the article in Event Marketer Magazine (formerly Event Design).

Watch how it came together: