- 25,000 sq ft pop-up shop
- Experience-retail design services
- Fabrication, graphics and technology
- Installation and Dismantling
When we heard LIDS’ goal of creating the largest pop-up store in the history of retail events, Image 4 was all in! And with our years of expertise in experiential and event-focused retail, we knew just what to do with a 25,000 sq ft space that would create a memorable experience for fans and boost LIDS’ sales. Our team created a master “experience map” for the event, considering and optimizing every consumer interaction with the brand. Alongside LIDS’ merchandising team, Image 4 wove together displays, interactive games (the largest Madden game ever created), and both historical and contemporary imaging to deliver the Big Game experience Super Bowl XLVI ® demanded.
To draw shoppers to the second-floor location, Image 4 created a “feature installation” of a 4-story, 60-foot long “hat sculpture” through which visitors rode the escalator to the pop-up shop. Shopper turnout far exceeded expectations, sales exceeded plan, and in-store and in-brand immersion times were more than triple an average retail dwell time.