10×20 custom exhibit.
One section is a 10×10 foot lightbox illuminating the large user image, the other section is a 10-foot long faux subway car, complete with subway-style seating, grab handles and a noise track imitating the sounds you would hear in a subway car.
The custom POP display unit in the front is PMS color matched to the Jabra logo and corporate colors.
Visitors picked up either a headset or ear buds, and entered the train car through the glass door. The only thing we couldn’t do is to rock the car!
The demo was packed through the entire show period, and clearly differentiated the Jabra product sound quality from peer products.