How do you boost attendance, brand exposure, and post-show conversions using social media? Get tips on which channels to use when, and how to make your hashtag go the distance in this article from Inventors Digest.
How do you boost attendance, brand exposure, and post-show conversions using social media? Get tips on which channels to use when, and how to make your hashtag go the distance in this article from Inventors Digest.
In a building, you can’t click “back”. Human experience of a physical space will never mimic how we interact with a web page. In a pop-up store, trade show booth, bank, or corporate museum, there’s no option to refresh, scroll, or click back. A customer’s eyes are not limited to what’s available via mouse or […]
First impressions matter, and making them consistent and seamless across multiple channels is a must for banks and credit unions. This article points to examples of welcome kits that illustrate some of the best implementations of onboarding in the industry.
When businesses and offices can serve multiple purposes, they’re likely to be more attractive to prospective customers and employees. Learn how the Extended University Commons at California State University, Northridge (CSUN) included elements in their design to serve as both an academic and corporate office space.
Samsung’s executive vice president Don-Tae Lee wants to harmonise Samsung’s diverse family of products, creating a seamless experience that the user will identify as flowing from the Samsung product. Learn more about how he’s moving Samsung from being a technology-driven company to being ‘a user-and lifestyle centric brand.’
Trade shows and events can be big financial drags on the business, without a good ROI, if they aren’t done well. Here, Motivosity CMO Jeff Staples lays out seven solid tips for getting more out of your trade show program.
Customers desire connectivity, consistency, and personalized experiences no matter what company channel they’re using. Learn how financial marketing can take advantage of AI and machine learning to align channels and earn their customers’ trust.
Flashing lights, magicians, brand ambassadors with model good-looks…. If you’ve ever been to a trade show, you’ve seen these well-worn tactics used again and again to attract an audience. They work initially by employing a direct sensory grab — “Hey! Look over here!” — but ultimately lack the context and mindset needed to achieve any […]
Unlike struggling malls, airports have a constant source of potential shoppers. And with a growing demand for culturally sensitive and authentic experiences, the focus is shifting to customer engagement. Learn how travel retailers are utilizing this desire to create unique experiences, offerings, and partnerships that keep visitors coming back for more.