A New Way to Look at Return: Return on Objectives
- Image 4
- Events/Exhibits, Financial Services
- July 20, 2019
I recently read a deeply enlightening article by a marketing colleague of mine (thanks Mel!) on the difference between ROI (Return on Investment) and ROO (Return on Objectives) Read it yourself here: https://classicexhibits.com/tradeshow-blog/. ROI is a financial metric and, as author Stephan Murtagh notes, is dependent on the accuracy of data input, and how you choose […]