It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Customer experience is no longer limited to business transactions; brand touchpoints include many types of interactions, from a conversation with a customer service rep to a company tweet, Yelp review, or blog post that lands in an inbox. Social media and the increasingly-connected environments we live in create a myriad of opportunities for brands to connect with customers, and influence how people talk about them and their products. (more…)

13 Common Trade Show Mistakes – | Classic Exhibits

Image 4's Insight

Let your competitors make the mistakes while you gain important leads at your next trade show. Here are 13 of the most common mistakes — we’ve seen both newbies and seasoned veterans fall into the trap!

Article Excerpt:

Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes

Justin Timberlake’s NYC pop-up shop boasts music-inspired merch

Image 4's Insight

Fresh off of his Super Bowl LLII halftime performance, Justin Timberlake is poised to create a frenzy in NYC during fashion week with his “Man of the Woods” temporary store, featuring limited-edition, one-of-a-kind products inspired by all 16 tracks on his latest album. He’s partnered with well-known brands such as Heron Preston, Warby Parker, Levi’s and Yet and they’ve combined a set of retail conditions (limited, temporary, pop-up, celebrity-appeal) that will not only drive sales but create a regenerative cycle of brand advocacy long after the pop-up is gone.

Article Excerpt:

Justin Timberlake’s NYC pop-up shop will feature limited-edition, one-of-a-kind products inspired by all 16 tracks on his latest album. The “Man of the Woods” temporary store, held during New York Fas

What is Customer Experience and Why Should You Care? | SEGD

Image 4's Insight

How do you create a customer experience that encourages people to have a dialogue (or dance) with your brand? The integration between technology, architecture, brand, and purpose comes to the forefront of this article from SEGD.

Article Excerpt:

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers

Image 4's Insight

From skipping the lines to helping customers fill the dressing room before they’ve even arrived, retail stores are utilizing technology to improve the in-store experience. 

Article Excerpt:

Consumers are doing more of their shopping online, and when they do come inside physical stores, they expect to be wowed. Here are five examples of ways that

Welcome to the Age of Superhuman Banking

Image 4's Insight

As financial service customers increase their dependence on data, the role of super intelligent algorithms in banking will grow. Banks and credit unions can lean into decisions today that will help bolster the use of algorithms tomorrow. 

Article Excerpt:

Real-time, personalized recommendations in banking are now possible thanks to big data, advanced analytics and new digital technologies.

To Rent or Not to Rent – EXHIBITOR magazine

Image 4's Insight

Hawking a new product? Looking for an exhibit that will shape-shift for various footprints? Exhibit rental isn’t just for those starting out. It can produce cost savings for seasoned trade show veterans too. Taking the time to decide what’s right for your needs is an important step in any trade show program. 

Article Excerpt:

There are upsides and downsides to renting exhibits. Learn the pros and cons to help determine whether rental is right for your program.

Why The Customer Journey In Banking Will Never Be ‘Digital Only’

Image 4's Insight

Consumers who stay in one channel are actually less satisfied than those who use multiple channels. This article presents compelling data as evidence for a “choose-your-own-adventure” omni-channel experience; allowing financial consumers the flexibility to select the channel that seems the easiest or most convenient at that particular time in their journey.

Article Excerpt:

Despite what financial institutions think or how they want consumers to behave, people will never do all their banking digitally. Here’s why.

Wayfinding at Work – Place, Brand and Context 

Image 4's Insight

Workplace wayfinding has a unique triple mission — not only does it need to guide visitors and employees through complex spaces, it must also create a strong sense of place and support the brand. Read this interview with Joe Lawton and Ellen Bean Spurlock of Media Objectives to learn more about achieving balance in branding workplace wayfinding.

Article Excerpt:

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You’ll want to be there!

Physical stores are ‘critical’ no matter where consumers choose to shop, Kohl’s CEO says

Image 4's Insight

Get the new year’s forecast for retail trends and learn why physical stores still mean business. 

Article Excerpt:

Jim Cramer sat down with Kohl’s CEO Kevin Mansell, who discussed his company’s partnership with Amazon and his outlook on retail.

1 2 3 6