Future Branches Conference 2018

By Lynn Holmgren, posted on August 28, 2018

Financial Retail for Tomorrow

How Will Customers Experience Your Brand Tomorrow?

Financial Institutions are transforming their branches from transaction spaces to influential community hubs where customers can connect with experienced banking professionals and products that help fulfill their life & business goals.

It’s About the Experience™ Image 4 partners with banks and credit unions to discover, communicate and execute their brand in physical branch, in-store and event spaces. Together with your team, Image 4 creates integrated, cross-channel experiences that attract, inform and support your loyal brand advocates.

image 4 is proud to be a major co-sponsor of the Future Branches Conference, the premiere annual forum where branch and retail banking innovators share and learn together rethinking, reimagining and retooling the branch environment and branch purpose to meet the needs of tomorrow’s customer and member.

Jeff Baker, CEO Image 4, Chair, Future BranchesImage 4 at Future Branches 2018

“Financial Marketing is evolving rapidly and our firm’s exposure to best practices at the Future Branches Conference supports our growth as well as that of our clients."
– Liz Hummel, Image 4 Vice President of Operations

At this year’s conference, Image 4 CEO and Creative Director Jeff Baker:

  1. Conducted a Fireside Chat on “Educating your Customers about your Future Branch” with Colleen Vukelic, Business and Process Optimization Director, Bank of Montreal, US Operations.
  2. Chaired a panel exploring how customer demands are changing the physical design parameters of the branch.
  3. Chaired a panel on “Choosing the In-branch Technology that Works Best For Your Employees and Customers”.
  4. Presented a Keynote Address on Friction as a Design Element.

Download the FutureBranches 2018 presentation by Image 4 on “Friction as a Design Element“.

To learn more about how Image 4 approaches Customer Experience Design, contact Jeff Baker at j.baker@image4.com.
Image 4 is recognized in the industry as an innovative thought-leader and award-winning experience design firm. Image 4 Vice President of Operations Liz Hummel has served on the Board of Directors of the New England Financial Marketing Association since 2016 and currently serves as its President. Jeff Baker , CEO and Creative Director has spoken on customer engagement in the physical space for over a decade. He currently teaches experience and exhibit design at the Rhode Island School of Design.


Additional Resources

Future Branches 2019

Future Branches is coming to Boston!

Future Branches Boston 2019 explores how leading financial institutions are revamping branch technology, re-tooling front line associates, and creating the in-branch customer experience of the future.

Presented by WBR, an internationally acclaimed media and event production company, Future Branches brings together over 50 bank-side presenters with a carefully curated group of industry suppliers, delivering premium content over three information-packed days.

To learn more, visit futurebranches.wbresearch.com.

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