Brand Immersion Strategy

By admin, posted on November 2, 2017

In-Branch Brand Immersion

From Data Point to Customer to Brand Advocate

Every financial institution prides itself on knowing their customers. How well do your customers and members know you? Present your Brand and values through the people and the platform of the branch. Discover and deliver solutions that create human connections. Universal Bankers ask, learn and become valued partners in members and customers financial lives and raise the value of the branch channel.

Image 4 strategic design helps you communicate your Brand powerfully, connect with customers completely and deliver high-value services easily, seamlessly – using technology or the human touch wherever it works best.

Image 4 provides:

  • Starting Point Survey. Where is your institution in your Brand journey? From physical asset site surveys for lighting, signage and building status to User Experience evaluation of digital platforms and customer/member surveys, Image 4 will deliver a comprehensive status of your Brand Identity.
  • Experience Design. Every touchpoint matters. Once you know where you are and where you are going, Image 4 Strategists work closely with your team to design a unified, omni-channel Brand experience.
  • Brand Design and Presentation. From touch-up to complete re-Brand, our experienced design team starts with your customer’s requirements, integrates that into your Brand Personality, and creates your unique Brand presence and presentation.
  • Environmental Design. Right-size? Micro-location? Co-location? Image 4’s design team will learn your goals and deliver space designs that support your retail strategy and work elegantly for your staff and customers.
  • Digital Development and Integration. Apps and web are the new Front Porch to your institution. Begin the conversation on-line and seamlessly transfer to the Branch channel. Image 4 developers and User Interface specialists deliver expertise in unifying the Customer Journey across virtual and real-world platforms.

The Image 4 Advantage

Customer-focused Brand Unification. Distill and present a powerful, authentic brand across digital and real-world channels to deliver a seamless customer experience and path-to-purchase. Image 4 has designed and deployed brand upgrades and experiences for retailers, banks, credit unions and corporations for decades.

Analytics and Aesthetics. Excellent data plus beautiful delivers memorable, unique brand in the right place, to the right prospects and customers. Image 4’s multi-disciplinary team can research, analyze and present data-driven information, and seamlessly use that as a foundation for brand and experience design development.

Proven Process. Years of working with financial institutions help us talk your language and understand concerns, methods, constraints and goals. Every project is “owned” by a Financial Services Project Manager on whom you can rely as a practice expert.

How does your brand measure up? Take our Aligned Brand Self Test for a quick overview.

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