| Display Style: Pop-up Tradeshow Display and Graphics
Display Size: 20 foot linear
Client Name: Whatman Neuclepore
Project Budget: Hardware Rental Fees plus I&D Contract, Graphic Treatment $4,000
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Summary: Whatman's Nuclepore filtration division attends two shows per year -
not enough to require ownership of a display. Nonetheless, it's important
to create a strong positioning message about the products and the brand,
and Marketing Director David Van Ham requires a high-end look.
David trusts Image 4 to manage the entire show program for him.
Using internal resources, Image 4 supplies a rental display, produces
graphics in-house to support particular product sales efforts, completes
the show book, and manages the shipping and installation/dismantling
process. This arrangement creates an effective, low cost of ownership
exhibit program to support Whatman's field sales organization.
Image 4 employs a popup display, folding-panel components, and custom
pedestals. Graphic coverings are durable LongLife LightJet graphic panels.
The components are warehoused at our facility, and can be rapidly
accessed and re-configured to support short-deadline programs.
The result? For Whatman, a high-end impression, maximum useability and
versatility, and low cost of ownership.
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