| Display Style: Traveling Interactive Gaming Trailer
Display Size: 40 foot linear
Client Name: Millrock/Pierce Promotions/Sony Everquest
Project Budget: Graphics & Installation $ 15,000
Click thumbnail to open enlarged photo
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Summary: To promote their EverQuest interactive computer
games, Sony developed a high-tech mobile demo
with 14 computer stations inside 7 big swing-up
doors. The trailer will travel to young people's
entertainment centers around the country, giving
thousands the chance to experience EverQuest.
When the doors are opened, light-blocking vinyl
banners, printed to match the dramatic door
graphics, unfurl and hang from the doors' outer
edge. This provides brighter screen images in
sunny locations and a semi-enclosed playspace.
The project was managed by Pierce Promotions,
designed and built by Millrock, with the vehicle
wrap and door banners printed and installed by
Image 4.
Everyone involved in the planning and rapid
production of the project was thrilled with how
completely their expectations were met. The
trailer started it's national tour in San Diego in
mid-June, with many roads yet to travel.
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