| Display Style: Custom Panel Tradeshow Display
Display Size: 20 foot linear
Client Name: Dr. Schleuniger Pharmatron
Project Budget: Display and Graphics $ 24,000
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Summary: General Manager William Burns of Dr. Schleuniger Pharmatron needed
a new image: one that clearly expressed their Swiss parent company
and, at the same time, the pristine cleanliness of the laboratory
environment in which their pharmaceutical testing equipment
is used by major manufacturers.
Image 4 chose the Agam extruded aluminum system, which uses
simple camlocks and Sintra infill panels for quick assembly. This
European system allows easy changes to graphics or even an
entire color change. Image 4 designed the exhibit, the custom
shipping cases and the graphics. Counters, shelves a walk-in closet
and some other components were custom built by Image 4.
As any cook can tell you, there is never enough counter space.
When a company has a broad line of products, it is often
difficult to decide what not to show. At the same time, it is
vitally important to have an uncluttered, accessable demo area.
With this exhibit layout, Pharmatron has acheived an ideal
balance of workability, visual appeal and professionalism.
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