| Display Style: Custom Pop-up Tradeshow Display
Display Size: 20 x 25 feet
Client Name: Moore Digital
Project Budget: Hardware, Murals, Banner: $ 24,000
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Summary: Moore Digital was challenged with the need to leap from a
small banner in a 10 ft drape booth to a dramatically designed
professional exhibit in a difficult cross-aisle configuration.
The budget of $25K had to cover the structure, lots of graphics,
two huge video monitors and a high logo banner!
The Image 4 solution was to use low-cost (but long-lived)
pop-ups to create 44 linear feet of potential graphic wall space.
The pop-up case-to-counter kits provided reception counters.
Large photomurals carried the company image and a dramatic
message, as did the 15 ft square high-hanging banner.
The results? Far more leads than they had expected, and one
competitor tried to buy the company! It's not for sale...
business is too good.
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