| Display Style: Custom Modualar Tradeshow Display
Display Size: 20 x 20/20 x 10
Client Name: Millard Group
Project Budget: $ 45,000
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Summary: Conservative and spectacular were the polar opposite requests
from Millard. They needed to upgrade their image to reflect a
repositioning in the market as a world-class mailing list broker/
manager.
They had several critical needs: the exhibit had to hold many
legal-size boxes in a storage space, it had to reconfigure from
20 x 20 to 10 x 20 to 10 x 10, it had to be manageable by
their in-house personnel, and it had to impact powerfully on
client perceptions of the organization.
Using the industry-leading Classic Modular laminate panel
system we designed a central tower connecting two flanking
short towers. The structure is unified with unique S-curve
bridge headers, with brushed aluminum dimensional letters
that spell out Millard's mission while making a statement of
high quality.
The result? Babara Bowen, project coordinator, reports to us
often on the success of the display, now 3 years in the field.
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