| Display Style: Pop-up Tradeshow Display and Graphic Backwall
Display Size: 10 Foot Linear
Client Name: Ion Beam Milling
Project Budget: Display: $ 3,500, Design & Mural: $ 3,500
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Summary: With the competitive pressures in a cutting-edge industry, Ion
Beam wanted a fresh, powerful image. Image 4 assisted in the
market research and determined that 70% of Ion Beam's clients
visited just two annual tradeshows.
We developed a tradeshow marketing campaign that included
pre-show postcard mailers, on-site lead retrieval and promotional cards, and post-show datasheet follow-up mailers.
Image 4 created a strong, unified and focused tradeshow
strategy. This directly resulted in 75 new prospect contacts,
doubling the results of prior show efforts. The new look also
created an industry "buzz" which, along with an active PR and
personal-sales campaign, refreshed the Ion Beam brand in
their market.
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