| Display Style: Laarhoven Custom Popup Tradeshow Display
Display Size: 10 x 10 / 10 x 20 foot
Client Name: Herrington Catalog Corporate Programs
Project Budget: $ 6,100
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Summary: High-end catalog sales company Herrington positions itself as the
supplier of fine goods to quality-conscious users. They are truly the
"Enthusiasts' Catalog". Herrington needed a display that would
reflect their quality and niche, while helping them develop
recognition in the highly competitive incentives market.
The Herrington team provided guidance and outstanding imagery.
Image 4 created a unique ten-foot Pop-up display: green fabric-
end caps are flat, providing maximum graphic area in tight show
spaces. The Herrington logo is laser-cut into the fabric panel to
provide a custom look and speed set-up. LightJet mural graphics
enliven 3 panels, and an inset display case with museum-style
halogen lighting and shelves shows off the newest products.
This exhibit ships in one case, and has been so well received that
Herrington has expanded the display to a twenty foot unit, with
a central tower and a second curve section.
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