| Display Style: Counter Card and P-O-P Posters
Display Size: varied
Client Name: Gillette Corporation
Project Budget: $ 8,500
Click thumbnail to open enlarged photo
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Summary: Gillette is known for innovative product development,
and world-class marketing. As part of the development
of the Sensor Razor program, Gillette created a test
environment for the High-end Sensor razors.
Part of the product research included specific retail
product packaging and positioning. Program director
and CEO Robert Fields of CCG Marketing asked Image 4
to develop a cost-effective, easily changeable graphic
treatment for the test-bed P-O-P materials.
Image 4 photocomposed a CCG-supplied graphic, and
printed 300 8 x 11" countercards and 12 x 18 counter mats.
Photographic printing was the perfect production method
for this moderate-run, customized production. As the
program developed, changes were easily made to the art,
and additional inexpensive test prints were deployed to the
retail locations, often within 4 days of receiving updated
sales information.
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