| Display Style: Popup
Display Size: 10 foot
Client Name: Adhesive Technology
Project Budget: Exhibit/graphics $ 4,400; Illustration $ 1,600
Click thumbnail to open enlarged photo
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Summary: Adhesive Technologies is the world's largest manufacturer of
industrial and craft glueguns...a very useful but not visually
exciting product. The challenge was to put motion and drama
into a small utilitarian tool. Creative illustration answered the
need and provided a fresh, new look to a familiar product.
Image 4 output the paneled photomural using the LightJet
digital laser photographic printer; then mounted, overlam'd
and hung the panels with hardware to match the client's
existing pop-up frame.
The results? Many new prospects visited the exhibit, while
existing customers were drawn by the dynamic perspective on
their favorite gluegun system. The new look brought in new
interest and, ultimately, higher sales figures.
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