A Display is the hardware or frame that supports your display graphics.
Graphics can be a banner, a mural, a sign, a poster - and more!
A Solution is anything you need to help you market with displays and graphics.
Retail Issues
"Every store looks the same!" I heard this a while back from my 11-year old niece. This comment does not bode well for the retail brand environment. Even when I, frugal to the core, head for the mall, I notice that I cannot recall where I bought my last shirt, my last book, my last kitchen tool.
The answer can be found in thinking "Wow". What in your retail environment will fulfill the four "Wow" statements - communicate quickly, communicate clearly, be memorable, be effective.
One place I DO remember is a Northeastern U.S. clothing outlet called Bob’s. I shop at Bob’s because they always have what I need for size, color, and product. That has nothing to do with the retail display graphics.
But, I ENJOY my Bob’s shopping experience (and I, like most men, consider shopping akin to cleaning the toilet).
The graphic treatment of the store is outstanding. It is subtle – I see photomurals of hikers, posters of extreme BMX and skateboarders, youthful, clean-cut men and women obviously enjoying life.
It is effective - clean, clear vinyl directional signs, cloth banners, floor graphics guide me through the store with a minimum of fuss.
And it is memorable. I ALWAYS know I am in Bob’s - the logo is EVERYWHERE. Even though Image4 is not doing the work, I love it. It’s effective. It is what a retail brand environment should be.
Wow. These guys have enough integrity to publicly respect a competitor.
